Catalyst Startup Accepting Criteria
To be considered for Catalyst, startups should demonstrate strength across our Four P Principles of investing: Product, Potential, Predictability, and People. Below is a refined structure and copy:
Product
- Traction & Validation – Demonstrated customer interest, testimonials, and early sales.
- Investor Confidence – Prior investment, letters of intent, or proof-of-concept funding.
- Unique Value Proposition – Clearly articulates what sets the product apart.
- Differentiation & Exclusivity – Distinctive features, IP or defensibility that set you apart.
Potential
- Market Demand – Clear evidence of a real need in target markets.
- Growth Opportunity – Addressable market size, tailwinds, expansion potential.
- Network Effects & Moat – How your solution strengthens with usage and outcompetes alternatives.
- Competitive Landscape Awareness – Insights into rivals and your strategic positioning.
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Predictability
- Business Model Clarity – Revenue streams, go-to-market and pricing strategy.
- Scalability – Paths to broaden reach and grow efficiently.
- Unit Economics – Cost per user, lifetime value, margins—demonstrating sustainable economics.
- Regulatory & Legal Awareness – Understanding constraints and compliance needs.
People
- Founding Team’s Background – Relevant experience and domain expertise.
- Track Record – Past accomplishments and what shows you can deliver.
- Diversity & Inclusion – Attention to gender balance and diverse skill sets.
- Team Composition – Complementary skills across talent, technical, and business functions.